In an era defined by rapid technological disruption and geopolitical instability, businesses operating in high-stakes fields like cybersecurity, AI, robotics, automation, industrial engineering, and specialized healthcare (clinics, hospitals, pharmacies, pharmaceuticals, and health tech) face unique challenges. Success for these companies is not just about innovation; it’s about their ability to master media interaction and navigate catastrophic crisis communications.
This is where Flight Leaders, a specialized division of the award-winning McGallen & Bolden Group, proves indispensable. By combining decades of strategic communication expertise with an aviation-inspired approach to leadership and crisis management, Flight Leaders offers the robust framework needed to thrive in a turbulent environment.
Specialist Expertise in Critical Industries
The core strength of McGallen & Bolden, and by extension, Flight Leaders, is its deep specialization in the very industries that are shaping the future. They are pioneers and experts in serving the Asia Pacific region across these domains:
- Tech: Explicitly covering AI & robotics PR and the challenges posed by new technologies like artificial intelligence, machine learning, and automation.
- Security & Industrial: Offering expertise in cybersecurity PR (including internet, network, cloud, and mobile security) and industrial & B2B PR (including automation and safety, IoT, industrial controls).
- Healthcare: Specializing in healthcare and pharmaceuticals (hospitals, clinics, supplements, skincare, etc.), often working with health tech firms.
McGallen & Bolden’s mission for clients is straightforward: get people to KNOW your business and help you secure LEADS. This focused, industry-specific counsel ensures that complex technical narratives are transformed into compelling, public-facing stories that drive business growth.
Media Interaction and Strategic PR
Interacting effectively with the media requires a blend of strategy, content, and coaching. Flight Leaders’ parent company, McGallen & Bolden, has been a leading strategy, marketing, and PR agency in Asia for over 30 years, delivering BIG agency results at boutique firm retainer fees.
They provide a comprehensive suite of services essential for positive media engagement:
- Public Relations & Digital Marketing: Offering Public Relations (PR), content creation (AI, text, audio, video, social), pro-active media pitching, and Digital Marketing (including LinkedIn and lead generation campaigns).
- Media Coaching: They offer tailored media coaching to C-suite executives, ensuring leaders can effectively communicate with clients, peers, and the press, which is paramount for brand building and maintenance.
Aviation-Inspired Crisis Communications
When a crisis hits, be it a cybersecurity or data breach, a workplace incident, or a financial scandal, businesses cannot rely on “gut feel.” Flight Leaders introduces an element of structure and rigor derived from the ultimate high-stakes environment: aviation.
Flight Leaders provides aviation-inspired leadership, crisis management, & decision-making training. These principles, which draw from Crew Resource Management (CRM) principles, equip corporate leaders and teams with the ability to:
- Make Better Decisions: Learn how to stay calm and follow through on events and crises to conclude convincingly and effectively, even when faced with sudden changes or unexpected events.
- Formulate a Response: They work closely with organizations to formulate comprehensive crisis communication and management programs and provide rapid response (RR) support.
- “Red Team”: Flight Leaders offers a specialized “Red Team” function to provide an incisive and collegial perspective, accelerating business growth and enhancing incident readiness.
Mentors
The credibility of Flight Leaders and McGallen & Bolden is anchored by the deep, dual-faceted experience of their principals. One of the mentors and strategists, Dr. Seamus Phan, serves clients since the early 1990s as a global C-suite publicist and strategist, Dr. Phan co-develops Flight Leaders’ programs and brings nearly 40 years of industry and professional experience.
His unique background is essential for advising high-tech companies:
- Crisis Mentor: He specifically mentors C-suite executives in crisis communication and management and media coaching, drawing on first-hand experience from TV, radio, and print journalism. He is the author of the book, “Tough Times, Great PR,” which distills lessons from global conflicts and crises.
- Technology Pioneer: He is a resource for all things tech, including AI (artificial intelligence) and cybersecurity (DevSecOps), having been a cybersecurity developer and sysadmin since 1996.
- C-suite Strategist: He serves as a creative think tank on tap for executives, offering field-proven business strategy and cutting-edge ideas to propel marketing and PR to new heights, often working as a fractional CMO or board member.
In competitive and challenging times, the partnership with Flight Leaders provides not only a communication strategy but also a leadership transformation. Their combined expertise in technology, media, and crisis management makes them the critical partner for any business in these complex sectors aiming for sustained success.
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